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Bloom Balm is a vibrant cosmetic start-up specializing in nourishing lip glosses and lip balms made with clean, feel-good ingredients. Rooted in the idea of self-expression and everyday confidence, Bloom Balm celebrates bold color, hydration, and playful beauty for all. The brand aims to empower its customers with products that not only look good but feel good, too.
Brand Design, web e-commerce design, illustration/packaging
As the lead designer for Bloom Balm, I helped shape the brand’s visual identity from the ground up. I crafted a colorful, expressive brand identity that reflects the brand’s fun and feel-good philosophy. My work included creating custom illustrated packaging, designing a cohesive suite of marketing visuals, and curating a modern, user-friendly website that connects with Bloom Balm’s target audience and elevates their presence in the competitive beauty market.
