Amarie Clothing

Amarie is a loungewear brand created for those who believe that comfort should never come at the cost of style. Rooted in softness, simplicity, and self-care, Amarie offers thoughtfully designed pieces that transition seamlessly from slow mornings to spontaneous evenings

Visual identity, packaging

For Amarie, a modern loungewear brand, I created a refined visual identity that blends softness and sophistication — perfectly capturing the brand’s essence of effortless comfort and quiet confidence.The creative direction was inspired by the lifestyle of the “Pilates fit girl” — a woman who values wellness, self-discipline, and minimalist beauty. She moves intentionally, dresses with ease, and curates a lifestyle where luxury feels lived-in.